Derek Bloom

Marketing professional with a passion for the influential power of the creator economy. I have lived and breathed in the digital entertainment space for the past 15 years, working with entertainment studios and marketing agencies to reach hundreds of millions of engaged viewers across social and OTT platforms. I spent the last 4.5 years at BENlabs, where I oversaw content strategy and execution for influencer marketing campaigns with notable brands across various industries, including entertainment, fitness, toys, gaming, fashion, finance, and more.

I have given myself a competitive edge in the influencer marketing space by being personally immersed in the world of YouTube Shorts, TikTok, and Instagram Reels. I have amassed over 500,000 followers on my own channels across these platforms, which has given me first-hand expertise in platform strategies & optimization, as well as a better understanding of the creator perspective.