Derek Bloom

Marketing professional with a passion for the influential power of the creator economy. I have lived and breathed in the digital entertainment space for the past 13 years, working with entertainment studios and marketing agencies to reach hundreds of millions of engaged viewers across social and OTT platforms. I am currently an Associate Director at BENlabs, where I oversee content strategy and execution for influencer marketing campaigns with notable brands across various industries, including fitness, toy, entertainment, health, beauty, fashion, and more. At BENlabs, I have the privilege to leverage our proprietary AI tools and platform to connect brands with the right audiences, ensuring that we always exceed our ROAS goals.

I have given myself a competitive edge in the influencer marketing space by being personally immersed in the world of YouTube Shorts, TikTok, and Instagram Reels. I have amassed over 500,000 followers on my own channels across these platforms, which has given me first-hand expertise in platform strategies & optimization, as well as a better understanding of the creator perspective.